Domain intelligence
For domainers
The first row gives the decision signals. The detail behind it shows where those signals came from.
The first row
Referring main domains
- What it is
- Root domains linking in, not subdomains counted separately; backlinks beside it.
- Why it matters
- It's the base of the verdict: under 20 is a Skip.
- Common misreading
- A high backlink count from a few domains is not a strong profile.
DataForSEO rank
- What it is
- DataForSEO's own score on a 0–1,000 scale.
- Why it matters
- A quick read of link strength, compared across names.
- Common misreading
- It is not Domain Rating or Domain Authority, and doesn't convert to them.
DataForSEO spam score
- What it is
- 0–100, from DataForSEO.
- Why it matters
- 40 or more is a Skip, whatever else looks good.
- Common misreading
- A low score doesn't prove the links are clean.
Backlink spam score
- What it is
- Spam across the linking pages, shown separately.
- Why it matters
- Shows whether the links themselves look manufactured.
- Common misreading
- It's not the same number as the domain spam score.
WHOIS date + archive date
- What it is
- Registration and first Wayback capture, shown separately for every lookup.
- Why it matters
- Together they show when the name existed and when a site appeared.
- Common misreading
- Neither date is the site's age. Names drop and get re-registered.
Archive birth year
- What it is
- The year of the first Wayback capture.
- Why it matters
- An early year means there's history to restore.
- Common misreading
- It says a page existed, not that it was the same site.
How the verdict works
Skip
Spam 40 or more, or fewer than 20 referring main domains.
Revive
30 or more referring main domains, spam under 30, and the link history peaked at least twice today's level: built, then declined.
Look closer
Everything else.
Two different signals
Reading the history chart
Built, then declined · example
Peak 70 · today 30 · a Revive shape
Flat · example
No peak to recover
Spiked recently · example
Recent jump · check the anchors
Site views through the years
Illustrative reconstructions for the sample domain, not actual Wayback captures or verified historical screenshots.
Topic and market
Categories come from the rankings a name has lost, per market. That shows what the old site was actually found for, not what its platform or template suggests. A market with no lost rankings shows as empty. That isn't an error; it means the name wasn't found there.
Staying on the right side of Google
Google's spam policies name expired domain abuse: buying an old domain mainly to rank low-value content on its past reputation.
Using an old domain for a real site built for people is fine.
How Reflogged helps: the report flags a topic mismatch between the old site and what you plan to build, and acquired domains default to Extend, so old content becomes a base to rewrite rather than a copy.
Behind the row
- History since 2019
- Referring IPs and subnets
- TLD and country mix
- Anchors
- Categories per market from lost rankings
- Live traffic only as “still ranking?”
Deliberately not here
- Trust Flow
- Citation Flow
- Domain Rating
- Domain Authority
- Page Authority
- Google site: counts
- Treating either date as site age
- Platform mix as topic
Get a buy-or-skip answer.
One name, the signals behind it, and the history to restore.